― How I Got Here
I’ve gone through multiple phases in my design career, each shaping the way I approach creativity, problem-solving, and user experience today. Starting from graphic and web design, I’ve evolved into working on global marketing campaigns and UI/UX solutions.
Over the years, I’ve worked across different roles and environments from building design foundations to leading projects and collaborating with global teams at Merck Group. These experiences have strengthened my ability to adapt, think strategically, and deliver effective design solutions in fast-paced settings.
I believe my strongest asset is my ability to adapt to new challenges while consistently creating designs that balance aesthetics, usability, and business impact.
― Skills
Creative problem-solving and design thinking
Strong communication and cross functional collaboration
Time management and ability to handle multiple projects
Attention to detail and quality-focused execution
Ability to work in fast-paced and deadline-driven environments
Adaptability to new tools, technologies, and workflows
Ownership mindset and proactive approach
Core Expertise
A combination of design, technical, and marketing skills developed over 12+ years of experience across diverse projects and global campaigns.
Design & UI/UX
UI/UX Design, Wireframing, Prototyping
User-Centered Design, Responsive Design
Web & Mobile App Design
Graphic Design
Adobe Photoshop, Illustrator
Banner, Social Media Creatives, Branding
Marketing & Campaign Creatives
Adobe Premiere Pro and After Effects
Video Edit
Web & Email Design
HTML5, CSS3, Bootstrap
Email Design (Outlook Tables, HTML Emails)
Landing Pages & Website Design
Marketing & Tools
Jira (Campaign Tracking & Management)
Eloqua (Email Campaigns & Performance Monitoring)
Lytho (Global Approval Workfow)
WordPress, Basic JavaScript
Cross-functional Collaboration
Time Management & Fast-paced Execution
Other Skills
Merck
At Merck Group, I worked on global marketing campaigns, creating email designs, landing pages, promotional / product videos and digital assets for multiple regions. Here are some samples from my recent work. Case Study
Other Projects
A collection of independent and freelance projects, including branding, UI/UX, and marketing creatives created across different industries and use cases.
― Work experience
― Education
Master in Computer
MGU (Mahatma Gandhi University) 2016
― Courses
Multimedia
Pickles Animation / 2013
Senior UI/UX & Graphic Designer
Merck / May 2022 - Present
Designed global marketing campaigns including emailers, landing pages, banners, and videos; managed workflows using Jira, Eloqua, and Lytho.
Senior Graphic & Web Designer
Alignbooks / Feb, 2016 - May, 2022
Designed print and digital creatives, developed websites, and collaborated with clients to deliver user-friendly and engaging design solutions.
Graphic & Web Designer
Pickles Animation / Apr, 2013 - Jan, 2016
Led end-to-end design for branding, websites, mobile UI, and marketing creatives while ensuring consistency and timely delivery.
Graphic Designer
Global Solutions / Jan, 2012 - Mar, 2013
Designed website layouts and marketing creatives, assisted in development, and gained strong fundamentals in web and graphic design.
Bachelor in Arts
DU (Delhi University) 2012
“For me, design is not just about visuals, it’s about creating experiences that feel right, work seamlessly, and solve real problems.”
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